Yahoo recently revealed a marketing strategy online to turn around their online business. Marissa Meyer, the new CEO, is emphasizing or focusing on three strategies:
- The biggest strategy is to be a dominant player in mobile by 2015
2. The second strategy is to focus on their homepage and to provide better service and more traffic to their website on a daily basis.
3. And thirdly, they want to make sure that they give the green light to projects that can bring in revenue of $100M and more.
Now as a small business owner trying to drive up our marketing efforts we can leverage off the marketing strategy by Yahoo.
I am sure they spent millions of dollars and lot of brain power trying to move in the right direction to come up with this strategy.
Here is how you can use these principles to create your small business marketing plan for 2013.
- Do you plan to invest in some sort of mobile marketing to build a community of buyers and grow your business?
The easiest thing to do is build a mobile website or better still use a technology called responsive design to convert your site you’re a mobile website or be delivered to any platform your customers search on.
The second way to take advantage of mobile is to build an app. However it only makes sense where users will actually download the app and use this on a regular basis.
If time is against you, which normally is and you don’t have the staff to execute this, there is better way to take advantage of the mobile revolution.
The super simple technique is called leverage.
You can leverage others distribution platforms that are mobile friendly and use this to grow your business.
The biggest leverage tool if Facebook. Facebook is spending millions of dollars and significant amount of time on mobile. More than 600 million users search facebook with their mobile phones and is growing every day.
All you need to do as a business owner is have and grow your facebook presence. Immediately you can get onboard with mobile without spending a ton of money or time to leverage this new technology.
When people use their mobile phones they find you on Facebook and you can incentive them to connect with you.
- What are you doing right now to attract more clients to your homepage in 2013?
I am assuming you have a website. As you can see yahoo is focusing on improving their home page experience with better content and ads which drives their revenue.
What first impression are you making when users land on your home page?
Your home page is one of your biggest marketing assets. Most business owners don’t even realize that.
A smart way to invest in your website to drive more targeted leads and sales is to test different versions of your home page and figure out which converts better.
Small incremental improvements in your home page is a smart investment in your marketing strategy as it will drive massive returns on every dollar that is spent.
Some times the best marketing is improving what you have rather than continuously investing in new strategies and technology.
3. Are you only investing in marketing projects that will bring you the most return?
We probably don’t have the threshold like yahoo has by only investing in projects that will generate a return over a hundred million dollars.
But the principle is very smart. Sometimes as small business owners we run from project to project only thinking later that we wished we never invested time and money in starting it.
The question is if you plan to invest your hard earned dollars in any marketing strategy do you really know what return you should get back before you even consider this?
The one question should be a great starting point to help you leverage resources and focus your attention in making sure every dime and hour work for you and your business
How Yahoo Strategy Will Affect Your Small Business Marketing Plan for 2013 is a post from: Get New Clients Guaranteed
